Keynote
Friday, July 14
09:15 AM - 09:45 AM
Live in Singapore
Less Details
The market offers a plethora of solutions for companies to fix existing problems and to improve the quality and efficiency of processes and products. Or at least that is what companies are promised. In reality it is difficult to identify solutions that really fit a company’s needs and that can be easily integrated into existing work processes. Experiences shows that new solutions rarely bring value if they are not in accordance with the people’s needs. Instead, new work arounds are found and the frustration within the workforce grows. Roger Rohatgi, Vice President of Design at BP explains in his presentation how the people’s perspective can be integrated in the creation of new solutions – from the beginning. By doing so companies will be able to find solutions that are really fitting their people’s needs and create value instead of costs.
Roger Rohatgi is a forward-thinking creative leader with 20+ years of experience successfully leading and managing projects and teams to develop and create compelling user interfaces (UI), dynamic marketing and advertising campaigns, and engaging user experiences (UX) on SaaS enterprise software products, websites, mobile apps, interactive cable and broadcast TV shows, digital and social media platforms for top brands, media outlets and agencies such as Verizon, Motorola Solutions, Hyundai, CBS, NBC Universal, FOX, Univision, Oxygen, MTV, Telemundo, T-Mobile, World Cup, Chicos, White House Black Market, Conill, IPG, and more.
Previously, he led a national experience design team for a billion dollar SAAS enterprise company providing best-in-class web and mobile user experiences for 40+ brands, a myriad of enterprise software products, 65,000 customers, and hundreds of thousands of users. Most recently, "Creative Director On Loan" to several B2B, B2C, and B2B2C, multi-billion dollar customers and spearheaded efforts for their digital transformation, digital/creative strategy and customer engagement initiatives.
Currently, Roger is building and leading the design discipline within bp to harness human experience design to help reimagine energy for people and our planet. He is launching the latest initiative at bp called #NetZeroUX which empowers the bphxd team to decarbonize designs and design for decarbonization.